SOSIALISASI PENGGUNAAN APLIKASI GOBIZ SEBAGAI SARANA PEMASARAN DIGITAL PADA UMKM BANDENG PRESTO JAYA

Abstract

This community service activity was conducted from February to March 2025 at UMKM Bandeng Presto Jaya, located on Jalan Pendidikan Masyarakat, Banjarbaru City. The target of this activity is Mr. Rahmad Hidayat as the owner of UMKM Bandeng Presto Jaya along with his employees. The service method applied consists of four stages, which include socialization, training, evaluation, and dissemination of results.  Through this activity, it is hoped that the partners can enhance their understanding and skills in utilizing digital technology, particularly the GoBiz application, as an effective marketing tool for Bandeng Presto products. The community service activity at UMKM Bandeng Presto Jaya was successfully implemented and showed positive results. The introduction of the GoBiz digital marketplace platform provides a new understanding of more effective marketing methods compared to conventional approaches. This activity not only succeeded in imparting new knowledge and skills to the UMKM owners but also had a direct impact on the increase in online sales of Bandeng Presto Jaya products, thereby supporting the growth and sustainability of their business.  The results of this activity are expected to have a positive impact on the increase in sales and the development of UMKM in the future.